What We Do

Hopcraft Communications provides a full range of communications services, including:

Campaign Management

We specialize in taking modest budgets and making a big impact. In many of our fights, we are outspent and outgunned, yet remain competitive. Today’s campaigns demand imagination and discipline. We excel in creating and communicating simple and powerful themes and targeted messages. Our extensive organizing experience is crucial to building a successful delivery system for your message.

Campaign’s We’ve Managed:

  • Raised the minimum wage – Liveable Wage Coalition, Proposition 210. Proposition 210 captured nearly 62% of the vote.
  • Preserved mobile home rent control, Californians Against Fraud! - No on Proposition 199 — According to the campaign finance reporting system sponsored by the California Secretary of State, $3,183,120 was spent to support Proposition 199 and about $880,000 was spent to oppose it.
  • Defeated attempt by corporations to reduce their tax obligations – No on Prop. 136
  • Campaign manager and consultant for successful Congressional campaign to oust Republican incumbent, Dan Hamburg for Congress
  • Management of a $2 million capital campaign to build St. Hope Academy founded by NBA all-Star and Sacramento Mayor Kevin Johnson.

Communications: Public/Media Relations

Imaginative public relations tailored to your needs and budget.

Public relations can increase visibility, communicate to key leaders and targeted audiences, and boost membership. We attract favorable publicity and attention to your program, services or message.

Whether one-time or ongoing communications services, we will find the message, method and communications channel to create impact–news conferences, electronic video and audio, opinion and editorial pieces, editorial board interviews, talk show appearances, audio-video presentations, satellite broadcasts, public service announcements, and media speaker training.

Mr. Hopcraft’s extensive contacts and credibility with California editors, columnists and reporters ensure your message will be heard.

Print, digital and electronic marketing and advertising services. Rapid response, crisis management and direct mail.

Public/Media Relations Strategies

  • Persuaded Californians to legalize medical marijuana, Proposition 215
  • Provided media relations strategy and support during a national boycott of Oregon Steel Mills and its subsidiaries. This “corporate campaign” resulted in a successful labor agreement and rehiring of several hundred former strikers.
  • Designed media program to support insurance coverage for California’s 1 million uninsured children, 100% campaign
  • Created and coordinated a public education campaign to raise awareness by staging simultaneous “Mock” Measles Outbreaks in 52 California cities
  • Talking Taxes: Helped teachers speak up for school funding
  • Staged simultaneous protests in 19 Califoria cities in Kick Off Campaign to Protect Injured Workers and launch organization, Voters Injured at Work

Issue Marketing/Advertising

Build awareness of your message or programs through savvy marketing strategies that deliver results. Hopcraft Communications will bring your issue or message to targeted audiences and produce results.

Issue Marketing/Advertising Campaigns

  • Created and managed successful marketing of Kids’ Plates, a vehicle license plate to benefit child abuse and child safety programs
  • Designed and implemented grassroots clean air campaign in Sacramento and Davis, The Smog Squad
  • Designed outreach efforts to improve the health and well-being of Northern California children

Services

Campaign Management

We specialize in taking modest budgets and making a big impact. In many… Read More »

Public/Media Relations

Imaginative public relations tailored to your needs and budget. Read More »

Issue Marketing/Advertising

Build awareness of your message or programs through savvy marketing. Read More »

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